It is difficult for emerging artists to find a marketing approach that suits their ambitions, needs, and means from the many marketing options available to them. In the past, radio play could only be secured by big-name musicians on major labels who had large networks of influence. Despite all of the social media and online streaming platforms that we have today, having your songs played on the radio continues to be an essential component of any music career. The big question is, how do you get radio play? What makes radio exposure so important? The rise of social networks and new distribution channels (Instagram, Facebook, Youtube, and other streaming platforms) has brought both opportunities and challenges to music promotion. Everyone can leverage these platforms because they are free. Nowadays, it is possible to distribute your music on most streaming platforms at a relatively low price. On the other hand, reaching potential listeners is more complicated because it's hard to com...

Having fake followers on Spotify playlists reduces your chances of being placed on the algorithm-driven playlists, provides you with low royalties, and reduces your chances of receiving streams. In today's modern music industry, one of the indicators of success for an artist is how many streams they have. (This is also the primary reason why we ignore sales data when compiling our Top 100 charts.) You, as an artist, have better bargaining power and more monetary compensation the more streams and followers you have. You may gain more exposure through large Spotify playlists, but here's the catch... It is possible to find a lot of large independent playlists comprised entirely of fake accounts! Just the fact that they use fake accounts should be enough to steer clear of them. In making these playlists, curators exploit artists who seek exposure from Spotify playlists to leverage their popularity in the music industry. As a result of these exploits, not only are the artists' n...