Benefits of leaving your comfort zone 😀 TikTok  is much more than 'just' a social media phenomenon. TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic, and has become is a must-have marketing tool for musicians and record labels. Songs that have been out of the mainstream for decades can also rise up organically on TikTok. It's become a platform that's fueling massive music success. In fact, major labels are now using TikTok metrics to assess the potential of a new artist or upcoming release. As a result of TikTok music promotion activities, more and more artists are seeing significant increases in streams on other platforms such as Spotify and YouTube, as well as success in traditional media. You've most likely heard Lil Nas X's " Old Town Road Remix " several times. For the better part of 2019, the song's viral moment was unavoidable. However, before riding his way into the spotlight,