Are you a Christian music artist? Do you want to build a larger audience for your music? In this 5 part series, we will explain our music marketing strategy for exponentially expanding your fanbase. Today, in part 3, we focus on the use of social media, especially on how social media works to reinforce your online presence and value to your audience/fanbase. This post contains a serious amount of information that you may want to print and save somewhere.  Next week, in part 4, we will be sharing tips on pitching to music blogs and playlists, and we go in-depth on the value and proper use of genre tags (another post that you will want to print and save). Maintain a cohesive social media presence Don’t just think of social media as a way to sell your music. Social media should be a conversation. Selling music is actually a result that happens when people appreciate what they are hearing, and feel a link with you. See social media as one of the channels to interact with fans and share...

Are you a Christian music artist? Do you want to build a larger audience for your music? In this 5 part series, we will explain our music marketing strategy for exponentially expanding your fanbase. Today, in part 2, we are focussing on your online hub, ways to attract more visitors to your online hub, and being more than a musician. Next week, in part 3, we will focus on the use of social media, especially on how social media works to reinforce your online presence and value to your audience/fanbase. Build a Website Your website is your online hub. An artist without a website is dependent on the content that others publish, good or bad. As an artist, you want a place that you control where people land when they want to know more about you and your music. That landing place should ultimately be your website. See the website as your online hub. Everything ranging from social media, artist accounts on streaming platforms, etc. should be seen as a spoke extending from your online hub (web...

Are you a Christian music artist? Do you want to build a larger audience for your music? In this 5 part series, we will explain our music marketing strategy for exponentially expanding your fanbase. Today, in part 1, we focus on the foundation needed to build a larger audience/fanbase, where to focus, and your place in a bigger picture. Next week, in part 2, we will focus on your online hub, ways to attract more visitors to your online hub, and being more than a musician.   Why do some Christian artists have millions of monthly streams on the streaming platforms, while other great artists struggle to get more than a few thousand monthly streams? Many Christian Artists struggle to reach new listeners. Marketing music was never easy, but quite a few artists (and even agents/distributors) are not using all of the possibilities that are already available. What saddens me is that many Christian artists only scratch the surface of their music marketing possibilities. DIY-platforms, such...