Are you a Christian music artist? Do you want to build a larger audience for your music? In this 5 part series, we will explain our music marketing strategy for exponentially expanding your fanbase. In part 5 we are sharing our final tips and wrapping up this series of posts. Use a Mailing List Having a newsletter that people can join is one of the best ways to not only communicate with fans, but to also build up relationships with them and turn those relationships into profitable ones. Once people visit your website, the last thing you want them to do is to leave and never return again. This is where mailing lists come in! If you can get people to sign up to your list before they leave, you’ll have their email address. From here you can communicate with them on a weekly basis, and remind them about you and your music. It may sound old school, but email is arguably still the most important tool at your disposal for marketing your music. The top reasons to have an email list are: You ow...

Are you a Christian music artist? Do you want to build a larger audience for your music? In this 5 part series, we will explain our music marketing strategy for exponentially expanding your fanbase. Today, in part 4, we share tips on pitching to music blogs and playlists, and we go in-depth on the value and proper use of genre tags. This post contains a serious amount of information that you may want to print and save somewhere.  Next week, in part 5, we will be sharing our final tips and wrapping up this series of posts. Pitch to music blogs and playlists Getting publicity for your music can easily become more than a full-time job in itself (just ask any publicist), but that doesn’t mean that you can’t start gaining traction on a smaller scale. The most important thing to understand when pitching to music blogs and publications is that it’s not just about having great music — it’s about having a compelling, unique story that their audience will care about. Assets like professional...

Are you a Christian music artist? Do you want to build a larger audience for your music? In this 5 part series, we will explain our music marketing strategy for exponentially expanding your fanbase. Today, in part 3, we focus on the use of social media, especially on how social media works to reinforce your online presence and value to your audience/fanbase. This post contains a serious amount of information that you may want to print and save somewhere.  Next week, in part 4, we will be sharing tips on pitching to music blogs and playlists, and we go in-depth on the value and proper use of genre tags (another post that you will want to print and save). Maintain a cohesive social media presence Don’t just think of social media as a way to sell your music. Social media should be a conversation. Selling music is actually a result that happens when people appreciate what they are hearing, and feel a link with you. See social media as one of the channels to interact with fans and share...

Are you a Christian music artist? Do you want to build a larger audience for your music? In this 5 part series, we will explain our music marketing strategy for exponentially expanding your fanbase. Today, in part 2, we are focussing on your online hub, ways to attract more visitors to your online hub, and being more than a musician. Next week, in part 3, we will focus on the use of social media, especially on how social media works to reinforce your online presence and value to your audience/fanbase. Build a Website Your website is your online hub. An artist without a website is dependent on the content that others publish, good or bad. As an artist, you want a place that you control where people land when they want to know more about you and your music. That landing place should ultimately be your website. See the website as your online hub. Everything ranging from social media, artist accounts on streaming platforms, etc. should be seen as a spoke extending from your online hub (web...

Are you a Christian music artist? Do you want to build a larger audience for your music? In this 5 part series, we will explain our music marketing strategy for exponentially expanding your fanbase. Today, in part 1, we focus on the foundation needed to build a larger audience/fanbase, where to focus, and your place in a bigger picture. Next week, in part 2, we will focus on your online hub, ways to attract more visitors to your online hub, and being more than a musician.   Why do some Christian artists have millions of monthly streams on the streaming platforms, while other great artists struggle to get more than a few thousand monthly streams? Many Christian Artists struggle to reach new listeners. Marketing music was never easy, but quite a few artists (and even agents/distributors) are not using all of the possibilities that are already available. What saddens me is that many Christian artists only scratch the surface of their music marketing possibilities. DIY-platforms, such...