Christian musicians have a unique opportunity to connect with their fans in a deeper way than other music genres. Christian music has the ability to uplift and encourage, to bring peace and healing to listeners. However, the majority of Christian music artists are limiting their own growth, as well as the listening experience of their existing fans, by not sharing the story behind their songs and the lyrics to their music. Over 90% of Christian music artists do not share the story behind their songs or the lyrics on their websites or social media. This is a missed opportunity for both the artist and their fans. The story behind a song can give fans insight into the artist's inspiration and the meaning behind the lyrics. Sharing lyrics can allow fans to sing along and connect with the message of the song on a deeper level. I'm sure that you have listened to the radio. I do, and I especially love those programs where the presenter is also sharing interesting facts about a song. H